For example, the Brave Swap Rewards proposal rewards in BAT but has no BAT holding requirements – that could be an effective short term market strategy to accelerate wallet adoption, but longer term it does little to improve BAT’s tokenomics. Adding similar capabilities could bring additional revenue to the Brave protocol (in turn adding more funds to Brave Rewards) while reducing BAT’s vulnerability to market sentiment.īrave could also leverage its own product stack to add BAT utility. These examples show there are tokenomics designs that favor utility in a decentralized advertisement marketplace.
The project seems off to a slow start (only 1.7K transactions recorded ) but the idea looks promising. DAX used to pay for advertising gets burned to create deflationary pressure, while new DAX tokens are only minted through staking to incentivize HODLing. Launched in 2021, Dragon X provides a P2P advertisement marketplace where advertisers fund campaigns with DAX tokens and publishers can redeem DAX tokens for clicks on ads.
In contrast, the traditional ad industry loses approximately $51M USD per day due to ad fraud.īrave reports an average 9% click-through rate (the percentage of viewers that clicked an ad) for sponsored images served – vs Google Ads that averaged 3.17% click-through rate for search and 0.46% for display across all industries.Īnother interesting use case is Dragon X. It’s a win-win for users and advertisers – users maintain ownership over their data while advertisers pay for true attention received. Ad blocking also makes the browser faster and reduces users’ battery and data usage.īrave is able to collect more accurate metrics on user attention while protecting user-privacy through zero-knowledge proof technology. The Brave Browser blocks third-party ads by default, but incentivizes users to opt in to Brave Ads with Basic Attention Token (BAT) rewards. Brave attempts to tackle structural issues within the attention economy and programmatic advertising, such as decreasing attention quality, increasing ad block usage, low conversion rates, high transaction fees due to intermediation, opaqueness and fraud.
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